Sunday, July 12, 2009

Corporate entrepreneurship and innovation - errors made

Corporate entrepreneurship and innovation is extremely difficult as we have previously established. During the Internet bubble, many businesses claimed to have insufficient skills and consequently launched separate businesses to create a "clicks" presence in addition to a "bricks" presence.

This was a major error on the part of management. In splitting the business they created a new entity with a new culture. While it may have been more innovative, it quite likely also lost many of the strengths of the original business and management team.

The point being made is that innovation is served as an integral part of the organisation, and not as an aside or a bolt-on.